The challenge

Eutrim is a brand new food supplement containing patented, clinically proven, natural ingredients to assist weight loss.

The solution

Moving away from the cold, clinical feel that dominates the sector, we concocted a brand and packaging that felt both approachable and at one with nature. Incorporating subtle dieting and medical design cues that hint at its benefits was our next step, before we completed the programme with an innovative in-pack concertina information leaflet.

What we did

• Brand identity
• Logo design
• Illustration
• Packaging design
• Literature design

What they said

It is the people who make any business and Cream Design personnel’s ability to interpret your concepts into something meaningful and tangible which connects with consumers has been key to my continued business with them. I have recommended them to clients who have in turn found their insights invaluable.

Lindsey Bagley, Eureka



Science and nature wrapped up in one great package

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