Launchpad Reading

The challenge

Reading Single Homeless Project started life as a soup kitchen; 30 years later, their role and mission had changed considerably.

The solution

The charity was hindered by a clunky name, so we devised a series of stakeholder workshops to clarify their vision and aspirations. Giving people a fresh start underpinned their new name. The iconic building and its wonderful stable doors gave us inspiration for their new look. And we were only too happy to repay the favour, with a lick or six of fresh paint.

What we did

  • Brand survey
  • Naming
  • Brand identity
  • Logo design
  • Photography
  • Stationery design
  • Copywriting
  • Literature design
  • Poster design
  • Website design
  • Brand guidelines
  • Event materials
  • Architectural graphics

What they said

Cream Design rose to this challenge unremittingly; they asked the right questions, met every deadline and responded to every challenge intuitively, proactively, imaginatively and with utmost professionalism whilst injecting proceedings with a great deal of fun and laughter. Interesting, happy people doing colourful, creative and professional work with Reading’s most demanding and discerning clients.

Colin Wallace, Fundraising and Marketing Co-ordinator



Opening doors, changing lives. We have lift-off

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Launchpad logo Horizontal rule Launchpad stable door Horizontal rule Launchpad leaflet animation Horizontal rule Launchpad Open Day invite Horizontal rule Launchpad Open Day photography Horizontal rule Launchpad literature covers Horizontal rule Launchpad Big Sleep Out 2011 poster Horizontal rule Launchpad website Horizontal rule Launchpad volunteers photography Horizontal rule Launchpad guidelines animation Horizontal rule