The challenge

As the supermarkets get ever more dominant, the stalwarts of the high street – the baker, the butcher, the greengrocer – risk invisibility.

The solution

We started in the bakehouse. Armed with little more than a camera, we captured the skill and craft of the bakers. It was tough to leave, but with a fistful of pictures and a portion of lardy, we crafted an identity with their equipment at its heart. Cooking up an iconic character – Dan Crumb – was our next step. His colourful costumes look good enough to eat. Especially just out of the oven.

What we did

  • Brand identity
  • Logo design
  • Photography
  • Illustration
  • Literature design
  • Website design
  • Website build
  • Brand guidelines
  • Vehicle graphics

What they said

Working with Cream Design is more than business, it’s a great relationship! A talented team that delivers a personal, committed and individual approach with fun and passion for everything they bring to life.

Daniel Carr, PR Manager



Raising profile? That’s a piece of cake

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Warings logo Horizontal rule Warings photography Horizontal rule Warings Dan Crumb animation Horizontal rule Warings van graphics Horizontal rule Warings website Horizontal rule Warings carrier bags Horizontal rule